Your baby's skin loses moisture 2 times faster & is more prone to dryness. Johnson's Baby Oil with Vitamin E is specially formulated for new- born babies. Johnson’s baby oil is so pure you can see through it. Its gentle formula nourishes the skin, making it smooth and soft. it is non-sticky. Thus, your sweet little angel will not feel uncomfortable. The gentle Johnson's Baby Oil makes it easy for you to give your little one loving nourishment and your touch helps in stimulating her senses which is critical for her happy and healthy development.